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   CAREER FUSION - CORPORATE JOB POSTINGS
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Manager Activation, Credit Cards


The Role

1

Strategizing for Activation:

Conceptualization of various activation programs on the Credit Cards Portfolio - each program has a specific purpose to achieve. Programs are rolled out for all Products and product variants (including co-branded cards)

2

Roll Out and Management of Activation Program

Drafting and executing Activation strategy and Program Papers for Early Activation, and Life cycle Activation.

Rollout of Activation program (Conceptualization, vendor tie-ups, monitoring program performance and gift dispatch).
3 Relationship Management and Tracking Deliverables

 

Managing Vendors, Advertising Agency, Printers, Merchants and Partners for Activation, Usage, Retention & Loyalty programs.

Monitoring of Deliverables as per SLA

Renewals of existing partner arrangements

4

Customer Communication:

Working with Brand function to design the marketing material from the program point of view.

5

Tracking program performance through MIS:
  Tracking performance of various programs based on the parameters set forth

.

To monitor, analyze and recommend actionables for each program performance

6

Support to Product, Brand, Retention, Sales functions:

Regular inputs to the Product / Retention / Brand / Sales team regarding the enhanced expectations of customers regarding product features (received through feedback program associated to each activation program)


Experience Profile-

  • MBA with at least 3 years experience in Customer Activation Related Marketing in the Financial Services industry. Retail Sales exposure would also be preferred.
  • Background in Credit cards business preferable
  • The position reports into the Head – Portfolio Management, Credit Cards.

Candidates should write to Kavita Shermon of “HR Folks Consulting” at kavitashermon@hrfolks.com.


May also visit the web site www.hrfolks.com for additional details on Corporate Job Postings at http://www.hrfolks.com/careerfusion/jobpostings.htm

HR Folks Consulting Private Limited


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