| 1 |
Strategizing
for Activation: |
| |
Conceptualization
of various activation programs on the Credit Cards
Portfolio - each program has a specific purpose
to achieve. Programs are rolled out for all Products
and product variants (including co-branded cards) |
| 2 |
Roll
Out and Management of Activation Program |
| |
Drafting
and executing Activation strategy and Program Papers
for Early Activation, and Life cycle Activation. |
| |
Rollout
of Activation program (Conceptualization, vendor
tie-ups, monitoring program performance and gift
dispatch). |
| 3 |
Relationship
Management and Tracking Deliverables |
| |
Managing
Vendors, Advertising Agency, Printers, Merchants
and Partners for Activation, Usage, Retention &
Loyalty programs. |
| |
Monitoring
of Deliverables as per SLA |
| |
Renewals
of existing partner arrangements |
| 4 |
Customer
Communication: |
| |
Working
with Brand function to design the marketing material
from the program point of view. |
| 5 |
Tracking
program performance through MIS: |
|
|
Tracking
performance of various programs based on the parameters
set forth |
| . |
To
monitor, analyze and recommend actionables for each
program performance |
| 6 |
Support
to Product, Brand, Retention, Sales functions: |
| |
Regular
inputs to the Product / Retention / Brand / Sales
team regarding the enhanced expectations of customers
regarding product features (received through feedback
program associated to each activation program) |
