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1 |
Strategizing for Activation: |
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Conceptualization of various activation programs on the Credit Cards Portfolio - each program has a specific purpose to achieve. Programs are rolled out for all Products and product variants (including co-branded cards) |
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2 |
Roll Out and Management of Activation Program |
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Drafting and executing Activation strategy and Program Papers for Early Activation, and Life cycle Activation. |
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Rollout of Activation program (Conceptualization, vendor tie-ups, monitoring program performance and gift dispatch). |
| 3 |
Relationship Management and Tracking Deliverables |
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Managing Vendors, Advertising Agency, Printers, Merchants and Partners for Activation, Usage, Retention & Loyalty programs. |
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Monitoring of Deliverables as per SLA |
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Renewals of existing partner arrangements |
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4 |
Customer Communication: |
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Working with Brand function to design the marketing material from the program point of view. |
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5 |
Tracking program performance through MIS: |
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Tracking performance of various programs based on the parameters set forth |
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To monitor, analyze and recommend actionables for each program performance |
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6 |
Support to Product, Brand, Retention, Sales functions: |
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Regular inputs to the Product / Retention / Brand / Sales team regarding the enhanced expectations of customers regarding product features (received through feedback program associated to each activation program) |
