Product Manager , Credit Cards

The Role   Core Responsibilities To understand and define customer segments and establish strategies for product development based on customer needs and wants To consistently understand customer needs through consumer research and to define areas of alliances and customer benefits to bring best in category product features To enhance the scope of business through targeting new segments, processes and product approaches Launch of Product variants to increase product penetration without cluttering the portfolio To launch innovative products targeted towards the preferred segments based on potential, profitability and business needs Independent, unbiased, objective assessment of business opportunity Identification and negotiation with partners for offering product features including Insurance, Hotels, Travel, Telecom, etc. The primary objective is to increase sales numbers by ensuring that the product offers sufficient value to influence cardholder purchase decision and continuously enhance the product proposition from time to time, to ensure availability of superior product in the market. Manage partner relationships to enhance value to the organisation from the relationships and maintain the agreed service levels to cardholders. Support the Sales process through a blend of enablers , product support and database opportunities To work with Sales to define acquisition channels and Sales objectives for the business and to define the overall acquisitions strategy year on year. To define a segmented strategy of the segments most profitable and targetable by the business   Experience Profile   MBA Marketing with 1 – 5 years Post MBA experience in Product Management in the Financial Services/ Telecom /FMCG Industry. Prior experience in product management/solutions selling/marketing/ Retail Sales will be desirable. Strong analytical skills Background in Credit cards business preferable Reports into Head Products – Credit Cards

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