ALACRITY FOUNDATIONS
“To try and prove that organised business, when deeply committed to values, is the best equipped to lead society to a better life.”

AMMIRATI PURIS LINTAS
“ To deliver a superior product : creative; media; production; and relationships. To create a professionally stimulating, happy environment for people – where professionals can thrive.”

AMTREX
“ To be one of the top three topical air-conditioner manufacturers in the world in five years.”

ANDERSEN CONSULTING
“ To help our clients change to be more successful.”

APPLE INDUSTRIES
“ To help people transform the way they work, learn, and communicate by providing exceptional personal computing products and innovative customer services.”

ARVIND MILLS
“To achieve global dominance in select businesses built around our core competencies through continuous product and technical innovations and customer orientation with a focus on cost effectiveness.”

ASHOK LEYLAND
“ To be among the top Indian corporations acknowledged nationally and internationally for excellence in quality of its products and excellence in customer focus and service.”

B.K. MODI GROUP
“ To develop, manufacture, market, and service a range of products and services, through group companies, to help our customers enhance quality and become more productive.”

BANK OF MAHRASHTRA
“ Before the turn of the century, Mahabank will be full of strength and vitality, the best in Maharashtra, and the most-liked in other states of the country.”

BATA
“ To achieve success and become the biggest and most skilful multiple retailing and distributing organisation with a dynamic, flexible and market-responsive approach.”

BHARAT HEAVY ELECTRICALS
“ A world-class, innovative, competitive, and profitable engineering enterprise providing total business solutions.”

BHARAT PETROLEUM
”Excellence in service, profitable operation; integrity in thought and action; concern for people and human values.”

BLUE STAR
“ To provide world-class engineering products and services.”

BPL GROUP
“ Achieving a leadership position in all its business groups through utilisation of the best and most appropriate technologies to constantly give its customers the best value for their money.”

CADBURY
“Cadbury India will continue to maintain its leadership position in the confectionery market as well as achieving a strong national presence in the food drinks sector.”

CEAT
“ We will attain undisputed leadership in our core sectors with global leadership in at least one business. Our market capitalisation shall be among the top three industrial groups in India”

COCA-COLA
“Provide exceptional strategic leadership in the Coca-Cola India system – resulting in consumer and customer preference and loyalty, through Coca-Cola's commitment to them, and in a highly profitable Coca-Cola corporate branded beverage system.”

COLGATE-PALMOLIVE
“ To be the company of first choice in oral and personal hygiene by continuously caring for consumers and partners.”

CORE HEALTHCARE
“To become a $1-billion international healthcare company operating in over 100 countries with strategically located manufacturing facilities across the globe, thereby not only achieving leadership in India but also a respectable market share in all the markets in which we operate.”

CROMPTON GREAVES
“ To achieve a status of world class company by March, 1988, which will ensure customer satisfaction and preference; profitable growth; perpetuity; stakeholders' satisfaction and pride; and fulfilment of social obligations.”

EICHER TRACTOR
”Acknowledged leader in customers, business associates, and employees' satisfaction.”

EXCEL INDUSTRIES
”Satisfaction of our shareholders, customers, our own people, suppliers, institutions, investors, society, and community is paramount to us. We will make whole-hearted efforts for the fulfilment of this objective through our interactions and interdependence with them….”

GODFREY PHILLIPS
“ We will provide a safe and healthy work environment; create an environment that supports individual development through education, training, and participatory decision-making; create a respectable image by observing the laws and maintaining positive relations with government and local authorities; supply quality cigarettes at minimum cost; establish a healthy relationship with our suppliers ensuring quality at competitive prices; encourage a community welfare activities, continuously strive for productivity improvement in all areas of Andheri operation.”

GODREJ SOAPS
“ We shall operate in existing and new businesses which profitably capitalise on the Godrej brand and our corporate image of reliability and integrity. Our objective is to delight our customers both in India and abroad. We shall achieve this objective through continous improvement in quality, cost, and customer-service….”

GOODYEAR INDIA 
“Constant improvement in the quality of products and services to meet our customer's needs. This is the only means to success and prosperity for Goodyear India, our associates, and investors.”

GREAT EASTERN SHIPPING 
“With utmost consideration to safety of life and cargo and the protection of the environment and property, our management systems shall endeavour to produce the best results from the available resources leading to excellence.”

HCL-COMNET
“ Changing the way India communicates.”

HDFC 
“ Develop close relationships with individual households; maintain position as the premier housing finance institution in the country; transform ideas into viable and creative solutions…..”

HINDUSTAN CIBA-GEIGY
“By striking a balance between economical, social and environmental responsibilities, we want to ensure the prosperity of our enterprise beyond the year 2000.”

HEWLETT-PACKARD INDIA
“ To be the leading manufacturer and supplier of measurement and computing solutions whilst achieving the highest levels of customer satisfaction, quality, and business ethics and contributing to India's technological, economic, and social needs.”

INDIAN OIL 
“ To achieve international standards of excellence in petroleum refining, marketing, and transportation with concern for customer satisfaction. To create a modern technology base for self-reliance, growth, and development of the business. To contribute to the national economy by providing adequate return on investment and by setting high standards of leadership in productivity and total quality. To foster a culture of participation and innovation for employee growth and contribution. To help enrich quality of life of the community and preserve ecological balance and national heritage.”

INDO RAMA SYNTHETICS 
“ We will build and sustain an organisation which is customer oriented, innovative, and where quality is the hallmark of every operation…”

O.P. JINDAL GROUP 
”To become a globally-competitive player; with a burning desire to become the No. 1 in the steel industry.”

LARSEN AND TOUBRO 
”We shall be a world-class company dedicated to excellence and professionalism. Customer delight through total quality and service shall be our guiding force. We shall foster a spirit of entrepreneurial leadership and be a vibrant learning organisation. L&T-ites shall be an inspired team, empowered by a culture of trust and caring, to serve all stakeholders. We shall be committed to community service and environmental protection.”

MAX INDIA 
“ Be a multi business conglomerate, in which each business will be built and run with the same focus and attention as in a single business company. The pharmaceuticals, speciality products, electronics, and telecom business will develop independently, linked by a shared culture. Each will build strategic alliances with world leaders, to provide unparalleled products and services, in the shape of innovative, value-added solutions to the global marketplace. Universal values will inspire a humane and vibrant work environment where all will strive constantly to improve the level of customer care.”

McKINSEY & CO 
“ To help leading corporations and governments be more successful.”

MMTC 
“To become one of the major trading companies of Asia (with special focus on international trading) in the next 10 years….”

MOTOROLA 
”To serve an increasingly mobile workforce and society with the broadest line of platforms and products, based on its two core competencies: radio communications and semiconductors.”

MUDRA COMMUNICATIONS
”In the 1990s, Mudra should be India's best and biggest communications group.”

MUKAND 
”A company characterised by explosive growth. Growth in business terms. Growth in character. A company with an attitude of constant achievement, movement, inner strength. But always with feelings of warmth, humanity and, above all, pride in ourselves. These will be the foundations of our company for many years to come. We want to transform our Mukand into a company that constantly amazes us and thrills us.”

MYSORE CEMENTS 
”To achieve five million tonnes capacity and a turnover of Rs. 1,500 crore by the year 2000 A.D. Highest quality and best services to the delight of our customers.”

NATIONAL RAYON
”We are committed to customer satisfaction through manufacture of quality products by adopting appropriate quality management concepts. Our aim is to achieve excellence through continous improvement with the involvement of our employees, customers, and vendors…”

NIIT 
”We will grow in the recognition and respect we command, through pioneering and leading ineffective deployment of technology and know-how. We will seek to play a key role in the directions and deployment of technology and know-how.”

NOCIL 
”Nocil will be a world-class, innovative, customer-oriented chemical company with sound business values and ethics, having an enduring commitment to safety and environmental standards…”

NTPC 
”To make available reliable and quality power in increasingly large quantities…”

RALLIS INDIA 
“To provide the farmer with a package of inputs and services for optimum utilisation of balanced primary plant nutrients, micro nutrients; plant-protection chemicals; water seeds; post-harvest services; and to develop a genuine partnership with the farmer.”

SAMTEL GROUP
”To build a responsible megacorporation-an institution with business excellence, impacting nation-building and caring for the environment and society.”

SIEMENS
”To be one of the most competitive companies in the field of electrical and electronic engineering and set the pace for advances in technology. Our aim is to provide products and services of the highest quality that offer maximum benefits to our customers world-wide…”

SPECIAL STEELS
”The company shall, by the year 2000 A.D. attain world-class operating standards in the chosen product range and sustain its leadership position to achieve a profitability that will place it among the top 10 Indian engineering companies. The company shall continously enhance the professional competence and the quality of life of its employees. The company shall adhere to, and reinforce, the Tata values of ethics and social responsiveness.”

TATA STEEL
”To strengthen India's industrial base through the effective utilisation of men and materials. The means envisaged to achieve this are high technology and productivity, consistent with modern management practices….”

THERMAX
”We aspire to become a leading technology company with a global business outlook, delivering world-class products and services to our customers. We exist to fulfil the needs of our customers – best understood through an enlightened partnership with them…”

TISL 
“To be India's most successful and respected IT company.”

VOLTAS 
” We will be among the 10 most admired industrial corporations in the country with leadership focus on delivery of products and services which are globally competitive; continous improvement of our products, processes, and people; a learning organisation of committed and contributing employees who share the competitive agenda; continuing satisfaction of our customers and all our stakeholders; sensitive concern for society, environment and our values of justice, fair play and integrity; expansion in our areas of core competence and development of competencies for new product-market-growth opportunities.”

WHIRLPOOL 
“Grow with new opportunities and be the leader in an ever-changing global market. We will be drive by our commitment to continous quality improvement and to exceeding all our customers' expectations. We will gain competitive advantage through this and by building on existing strengths and developing new competencies. We will be market-driven, efficient and profitable. Our success will make Whirlpool a company that worldwide customers, employees and other stakeholders can depend on.”

WIPRO CORPORATION 
”Be among the 10 most admired Indian corporations. Excellence in quality, customer focus, and service deliverables. Be in the top 25 among Indian groups in profit after tax of Rs. 3,000 million to ensure competitive financial power. By 2000, have international operations/exports contribute more than 50 per cent of corporation profit after tax would come from Wipro controlled business units.”