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BrandWeek
Online
Newsletter about the latest happening in the brand world.
The Brand Consultancy
Articles on the best techniques in branding
Brand
Personality - The Relationship Basis Model
From the Haas School of Business, University of California,
Berkeley. .
http://www.vilstrup.dk/uk/products/impsys.htm
Building
Strong Brands.
Bank Marketing Association
Energize
Your Brand
Series of articles and writings from New
Media magazine on branding.
Electronic
Business Today - Branding
This issue of Electronic
Business, (formerly Electronic Business Today),
focused on branding for electronic companies.
Brand
Report Newsletter Articles
Articles and news updates.
http://www.brand.com/intro.htm
branding
workshop.
Building
Brand Identity).
Review of book called Building Brand Identity.
identity
development
Site includes a few articles, and information
Which
Way on the Internet?
All of a sudden, Internet banking has become a huge
strategic focus and not just at banks.
That raises countless questions about things like branding
and the terms of competition.
Brand
Building Strategies
Reprinted from Healthplan, this article briefly outlines
strategies for building your brand.
http://idmagonline.com/sales.htm
http://www.entarga.com
http://www.tbwachiatday.com/raw_materials
/insights/building_brands.html
Building
a Strong Brand
A strong brand can be one of your company's most valuable
strategic assets, as well as a primary source of competitive
advantage. This article explains how and why.
http://haas.berkeley.edu/~market/PAPERS/
AAKER/BOOKS/BUILDING/brand_personality.htm
Building
Strong Brands
The
Saturn Story –
Story of GM and Saturn car
Brand
Identity Traps –
Article on brand Management
Brand
Personality –
Building a Brand personality
Moving
the Brand Down
ttp://haas.berkeley.edu/~market/PAPERS/
AAKER/BOOKS/BUILDING/brand_personality.htm
Name-It
Secialize in helping you create a brand name and in doing
trademark searches.
Hall
of Fame
The Brand Institute, a company that helps develop brand
names, |